Project Management refers to the comprehensive field that integrates key business strategies, application design, software engineering, and personnel management to successfully accomplish business objectives. It involves the application of skills, tools, and techniques to project activities to meet project requirements. This discipline requires proficient individuals, such as Michael Kappel, who are adept in strategizing business models, programmers, application developers, and software engineers who work collaboratively to design and implement effective applications. It also focuses on the organization and direction of people's skills and resources to achieve desired business outcomes.