Lifestyle Brands refers to a collection or type of brands that revolve around embodying the interests, attitudes, and values of individuals or a group. These brands tend to focus on promoting a specific way of life or culture that resonates with their target audience. This may include aspects such as yoga and meditation, promoting wellness and inner peace, fashion, symbolizing personal expression and style, relationships, emphasizing connection and interpersonal bonds, and overall lifestyle, encapsulating day-to-day habits, behaviors, and activities. These brands aim to inspire, guide, and motivate people, with the goal of contributing to the consumer's way of life.