Lifestyle brands are companies that market their products or services to embody the interests, attitudes, and values of their target demographic. They inspire, guide, and motivate consumers, with the goal of contributing to the customer's way of life. They often revolve around various aspects, including fashion and travel, reflecting the lifestyle choices and priorities of their customers. Lifestyle brands sell an image and identity as much as their products, aligning their brand's ethos with the lifestyle their target audience aspires to lead.