Lifestyle Startups refer to small businesses that are initiated by individuals who aspire to create, maintain, and control their chosen lifestyle using their passion and expertise in specific areas. This category encompasses enterprises revolving around entertainment photography, capturing and presenting artistic content that reflects various lifestyles and activities. It also includes ventures in lifestyle and fashion, where innovative ideas and products are fashioned to enhance and influence people's daily lives and style preferences. Further, it involves beauty changemakers or enterprises that bring transformational and influential trends in the beauty industry. The category also encapsulates businesses in the beauty sector which can range from skincare, cosmetics, to wellness products. Lastly, it covers the entertainment industry where businesses provide amusement, enjoyment, and leisure through different media platforms. Overall, Lifestyle Startups are entrepreneurial ventures that revolve around enhancing and influencing the lifestyle, fashion, beauty, and entertainment aspects of society.