Marketing

Definition of Marketing Hierarchical Category as it relates to Business, Business Services, Information Technology

A specialized field focused on the promotion and selling of products or services, incorporating strategies and tactics such as market research and advertising, often leveraging Information Technology to reach and interact with the target audience and optimize business operations. This field is integral to the growth and success of any business service or enterprise, as it aids in understanding consumer behaviour, developing brand awareness, and ultimately driving business revenues.

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