Marketing

Definition of Marketing Hierarchical Category as it relates to Business, Business Administration, Business Ethics

A field of study and professional practice that focuses on the promotion and selling of products or services, incorporating knowledge and strategies from business administration, business ethics, and general business operations. It involves understanding the needs of consumers, developing and managing advertising campaigns, and making strategic decisions to maximize profit and customer satisfaction. This category also emphasizes ethical considerations in business practices, ensuring fair and responsible conduct in all marketing activities.

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