Business Analytics refers to the systematic computational analysis, statistical methods, and strategies used to study a business's data. It encompasses practices such as data mining, predictive modeling, and statistical analysis to help an organization make well-informed decisions. It is closely associated with business planning, which involves setting goals, determining resources required, and outlining the steps needed to achieve the desired business objectives. The overarching concept of 'Business' refers to commercial activities involving the provision of goods or services with an aim to generate profit.