Branding Strategy

Definition of Branding Strategy Hierarchical Category as it relates to Business, Business Planning

Branding Strategy refers to the long-term approach that companies develop to create and establish a significant and differentiated presence in the market, aiming to attract and retain loyal customers. It involves careful planning and positioning of the business in the competitive landscape. This strategy outlines the company's purpose, promises, and the kind of image it wants to project, thereby influencing the perception of the business in the eyes of consumers.

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Child Hierarchical Categories