A realm of living that emphasizes the use of cruelty-free, plant-based alternatives in various aspects of life, from the food consumed to the beauty products used. It's characterized by a commitment to animal rights and environmental sustainability, often reflected in entertainment and lifestyle choices, with a focus on veganism not just as a diet but as a holistic approach to life. It involves beauty artists who use vegan, non-animal tested cosmetics, entertainment platforms that promote vegan values, and day-to-day lifestyle habits centered on ethical and sustainable living.