A realm encompassing personal care and cosmetic items that are created with environmentally-friendly practices and natural, non-toxic ingredients. This category is closely linked to conscious consumerism as it involves purchasing decisions that are mindful of social, economic, and environmental impact. It extends into the sphere of parenting, as the use and purchase of these products often align with raising children with an awareness of sustainability and health-conscious choices. Shopping for these goods is often a part of a greener, more sustainable lifestyle.