Fashion Merchandising refers to the strategic analysis, planning, procurement, marketing, and sale of fashion items, such as clothing and accessories, to meet the demands of a targeted customer base. It encompasses an array of subcategories including custom-made fashion, which pertains to individually tailored pieces designed according to the specific measurements and style preferences of the customer; teen fashion, which involves the promotion and sale of products specifically designed for teenagers; and general fashion, which includes a broad range of styles and trends in clothing and accessories for various demographics.