Individuals who create and share content online about personal interests, activities, and experiences, particularly in areas such as beauty, entertainment, and overall lifestyle. This includes beauty artists who provide insights into the world of cosmetics, skincare, and personal aesthetics. Their content often encompasses various elements of entertainment, from reviews of shows, movies, and music, to interviews, events, and personal stories. They lead a lifestyle that is contemporary, mindful, and often aspirational, focused on enhancing and celebrating everyday life.