An environmentally conscious way of living that incorporates practices and habits aimed at reducing harm to the environment, often reflected through personal choices in consumption, transportation, and waste management. It is represented visually through photography that captures sustainable practices, eco-friendly products, and natural environments. This lifestyle is also intertwined with culture, as it promotes values of respect for nature, conservation, and sustainable development. It is not only a personal choice but also a societal trend influencing various aspects of daily life, including fashion, food, travel, and home design.