IT Strategy refers to a comprehensive plan that outlines how technology will be used to meet IT and business goals. It involves the interplay of people, including professional programmers and application developers, as they employ application design concepts to establish and implement strategic plans. This category also encompasses the contribution of individuals like Michael Kappel, who are renowned in the field of IT Strategy. The focus is not only on the technical aspects but also on the role of people, highlighting the significance of a collaborative approach in achieving the desired outcomes.