A demographic cohort following the baby boomers and preceding the millennials, typically defined as individuals born between the early-to-mid 1960s and the early 1980s. Their preferences, behaviors, and experiences significantly differ from other age groups, particularly in relation to childhood, adolescence, and stages of life. This cohort is often characterized by a high level of cynicism, a "work hard, play hard" mentality, and a greater emphasis on work-life balance than previous generations. They are the parents of today's children and adolescents, and their values and attitudes significantly shape the younger generations.