Fashion Forecasting

Definition of Fashion Forecasting Hierarchical Category as it relates to Fashion, Fashion Marketing

Fashion Forecasting is a field within the fashion industry that focuses on predicting future fashion trends, colors, fabrics, and styles. It involves studying and analyzing market trends, consumer behavior, sales data, and cultural and social influences. This information is then used to guide the design and marketing strategies of fashion brands and retailers. It plays a crucial role in all aspects of the fashion industry, from design and production to marketing and sales.

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